Google Ads Articles

Google Ads Grant | How to apply and Benefit

Google Grant A Google Grant allows you to use Google Ads to advertise your non-profit. And, as the website tells you, it can help “Raise awareness, attract donors, and recruit new volunteers using Google search ads.” I’ve helped three clients (so far) with Google...
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Google Ads tasks | Learn what I do

Google Ads - The typical initial, weekly, & monthly tasks Keyword researchCreate ad copyCreate campaign for each countryCreate ad groups for various servicesDetermine bid strategyMake bid adjustments, including:Device adjustments (desktop vs tablet vs...
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A/B Testing | What it is, why it matters

This is perhaps the simplest idea in the world, and in the world of marketing. If you’re reading this you are almost already thinking ‘Why is this guy telling us something so obvious?’ to which I reply ‘Then why are you reading this?’ But for the uninformed among us,...
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Google Ads Campaign | How to Start

Whether it is on-site SEO, a Google Ads campaign, off-site SEO or most likely: all three – I will devise a strategy to ensure you rank highly and are visible to all potential customers. Perhaps the vital first thing to note is that they are all inextricably linked. As...
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Want to appear in a day on the SERP’s? Well, as SEO usually takes some time, I’d suggest you use Google Ads. The platform allows you to set up an account in an hour (albeit poorly), and start showing ads immediately. I’d suggest you rather spend ten hours doing it properly, with proper research, and budgeting etc but the result is the same: instant awareness of your business to potential customers. If you’re willing to stick it out, you can really make some amazing progress, and get huge leads that change your business – that happened with one client of mine who got into a whole new market, in another country that literally changed everything for them. I don’t take clients who won’t work with me for at least 3-4 months, as you usually need that at least to learn enough to get anywhere. Read more on my advice, and such in the posts below.

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